In addition, take an example of youtube. This site has allowed people to become creative day by day. People use this site to post songs, movies, personal videos, lectures, cooking lessons and much much more. Today's big artists such as Justin Beiber[not his fan :) ] was discovered in you tube. Some of my favorite videos that went viral are Charlie bit me and the (JK Wedding).
The article Twitter Serves Up Ideas From Its Followers says, "Technology companies have been the most active in relying on others to innovate for them. This is in large part because the Internet lets people exchange ideas easily and rapidly with large groups, and computing tools let people design new products cheaply". To support this point they give an example of flickr and explain that flickr first started out as the gaming site but when they noticed that the users were posting their pictures more than they were using the site for gaming, they changed the theme and made flickr to upload pictures.
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